What We Do

The outsourced sales and marketing department for manufacturers

C3 Sales & Consulting helps manufacturers and engineering businesses grow their sales without the cost or risk of a senior permanent hire. We work as part of your team, from finding the right prospects through to the order. You work directly with Mark Willett, who does the work himself rather than handing it to a junior account manager.

Mark Willett on the phone
How we work with your prospects and customers

Three jobs, done every week

We look after all three parts of your sales: the customers you already have, the quotes you have already sent, and the new business you haven't found yet.

Each one feeds the next. New prospects bring enquiries and quotes. Quotes that are followed up turn into orders and new customers. Customers who hear from you regularly come back with repeat enquiries.

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Keep existing customers front of mind

Your existing customers are the easiest orders to win, and the easiest to lose without noticing.

How we do it
  • A thank you email, then a monthly email with something useful, such as a technical article, written for each group of customers
  • You approve every customer email before it goes
  • Regular posts on your LinkedIn company page, and case studies of the work you do for your customers
  • Orders won reported to you every month
Every month

Follow up every quote

A quote that nobody follows up is an order left on the table.

How we do it
  • Your team copies us into every quote they send
  • We contact the customer soon after it goes out, to check it arrived and answer any questions
  • Every quote chased through to an order or a reason why not
  • Lost orders recorded with the reason, so you win more of the next ones
After every quote

Prospect for new business

New customers, so you are not relying on the same two or three.

How we do it
  • Named target accounts agreed with you
  • Each person and company researched before we contact them
  • A calling block every weekday, backed by personal emails and LinkedIn
  • Questions about their business, not a sales pitch
  • Comments on posts by your target companies and their people on LinkedIn, so they know your name before we call
  • Meetings booked in the diary, face to face or on Teams, whichever your prospect prefers, with you invited
Every weekday
Alongside the three jobs

Representation, reporting, LinkedIn and record keeping

Sales representation

Meetings with your prospects and customers, by Teams or on site, and the technical and commercial conversations that move an enquiry to an order. You keep full control of pricing and contracts.

Reports you can plan around

A live pipeline, a sales forecast weighted by stage, every lost order recorded with the reason, and a monthly report pack with charts of orders won.

Your LinkedIn page, kept active

Regular posts on your LinkedIn company page, case studies of the work you've done, and a useful email to your existing customers, so people can see you're busy and think of you first.

Everything recorded for you

Every prospect, customer, call, email, quote and order is kept on our pipeline as it happens, so you don't need a CRM of your own. You also get minutes after every meeting we have with you.

What you see each month

You always know where you stand

  • A live pipeline, showing where every prospect and customer is
  • A weekly report on every open quote
  • A sales forecast weighted by stage
  • A lost orders register, with the reason for each one
  • A monthly report pack with charts of orders won and order intake
How involved we are

Part of your team, not a supplier on the side

We work in your name, with your email address and a job title in your business, alongside your Managing Director and sales team.

MonPipeline checkedCalling block
TuePipeline checkedCalling block
WedPipeline checkedCalling block
ThuPipeline checkedCalling block
FriPipeline checkedCalling blockQuote report to you
After every quoteCustomer follow up soon after it goes out
Every monthCustomer email, plus a report pack with your weighted sales forecast, lost orders and orders won, in charts

In your name

Emails go from your email address, signed with a job title in your business.

You're kept in the loop

You're copied in on our emails to your prospects and customers.

Nothing goes unrecorded

Every call, email, quote and chase is recorded on the pipeline as it happens.

Close to your team

Open enquiries and quotes checked every weekday morning, and chases agreed with your team.

How we get started

From a first meeting to the first calls

  1. A meeting with Mark

    One hour on Teams, no obligation. We talk through your business, your prospects and customers, and where you want to grow.

  2. Agree the targets

    Named target accounts agreed with you in writing, then researched, with the people to contact.

  3. Start the conversations

    Phone, email and LinkedIn, in your name.

  4. Report back

    From the first week you can see every call, email and quote on the pipeline.

Flexible, based on an agreed number of days each month, starting with a three or six month agreement.

Book a free meeting with MarkSee it in action: JB Valves case study

Got a question about how we work?

See all questions
Book a meeting +44 (0)1625 380820