As we have discussed in previous articles, there are plenty of tools available to sales people in this modern age. Gone are the days of sales people travelling up and down the country, living out of hotels, and making hundreds of sales calls per day.
Nowadays, sales people can utilise the telephone, direct mail, face to face visits, social media, and most importantly, video.
We have found that video is fast becoming one of the best and most effective sales and marketing tools of the modern age.
There are plenty of marketing benefits to using video as part of your sales strategy. For example, did you know that websites who use video gain 41% more traffic than those that don’t? Even beyond that, recent statistics prove that after watching a product video, consumers are up to 85% more likely to buy it. And beyond that, calls to action positioned in videos get 380% more clicks when placed in videos.
It goes without saying, that if you are not using video as part of your sales process, you soon will be.
Even from our own personal experience and opinions, we find that video helps to develop relationships, create higher levels of trust and break down barriers much faster than any other method.
All sounds good, right?!
I guess your next question is: “Well, how do I utilise video as part of a sales process?”
The good news is that, there are several answers to that question. All of which I aim to answer in this article. If of course you need to explore this in more detail, be sure to contact the C3 Sales and Consulting team through the contact details on our website, and let us work with you on a bespoke sales strategy.
Get Noticed
Video is one of the best ways in which you can get noticed in today’s noisy market place. We all get countless amount of calls, emails and social media messages each and every day, and sometimes it can be tough to cut through the noise and find the difference in them all.
With video, you can make yourself stand out, show that you are willing to go above and beyond for your prospect, and can help you make a great first impression.
If you are trying to set up an appointment or call with a prospect, try sending them a personalised video of yourself to their email, their social media platforms or similar. Trust me, it will have a high chance of being watched.
Proposing
One of the greatest ways in which to encourage your prospect to read through your proposal is to record yourself talking the proposal, and clarifying details as you go along. This way, you can use certain video tools that will allow you to see when your prospect has viewed the proposal, and how far they have watched through. This way, you can get a gauge as to whom is the most important prospects in your pipeline, and who need more of your attention.
Follow Up
We all know that many a sale is made in the follow up. However sometimes it can be monotonous to keep calling your prospect, sending them emails, or sending them letters in the post. Once again, video is a great thing to introduce to your prospect to prove to them just how much you care for them, and how eager you are to work with them.
