B2B Marketing

In today’s interconnected and highly competitive business landscape, understanding the intricacies of B2B (business-to-business) marketing is crucial. This blog post aims to demystify B2B marketing, shed light on its importance, and explore how it can be a game-changer for businesses striving to achieve long-term success. B2B marketing refers to the strategies and tactics used by …

Understanding the Significance of B2B Marketing: Unlocking Business Success Read More »

For the past several weeks and months, we here at C3 Sales and Consulting have provided dozens of ‘how to’, and ‘top tip’ articles that are all available and archived with in the blog section of our website. All of these articles have been created to help you to increase your sales; whether that being …

The Tale of The Stressed Out Managing Director Read More »

When selling B2B (business to business), there truly aren’t any real shortcuts to success. Sure, some sales reps, managers and coaches may claim there are ways to shorten sales cycles however we do not believe there are shortcuts to accelerating your sales funnel. On top of this, we believe that, if trained in the right …

What not to do in B2B sales Read More »

You ask any salesperson; sales objections are always going to happen. No matter what it is you are trying to sell, the chances of you hearing an objection from your potential customer are very high. You see, every buyer and consumer (this includes you) is always going to have some doubts about what you are …

Common Sales Objections, and How to Overcome Them Read More »